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Importance of QR Code Menu.

As per a survey run by a popular US newspaper, QR code is among one of the most searched keywords on the internet right now. QR codes have existed for decades, a little history: they were invented in the 1990s in Japan for tracking automotive parts. The public has never been more interested in them than right now.

Why ?

QR codes provide an easy way to access the information to users. Usage of smartphone cameras has become widespread and the internet has bridged the whole world together like never before. In current times, the touchless experience is all more needed to be enabled especially via QR codes that allow instant information throughput. The solutions that QR codes provide are now directly applicable to the problems we face and the concerns we have.

Benefits of QR Code Menu for Restaurants.

Hygienic

In restaurants, the QR code menu on tables replaces the most unhygienic thing there: a paper menu. Filthiest on the order of 185,000 germs per square centimeter. Sadly, that’s about as dirty as a decently-maintained public toilet. Physical menus are rarely cleaned and are often among the most neglected item in restaurants.COVID-19 has pushed the restaurants to innovate and move away from the paper menus and offer a much hygienic alternative.

Flexibility

Inventory at restaurants is often subjected to wild fluctuations depending on customer visits on different days of the week. Updating physical menus on a frequent basis is almost impossible and hence we a sudden spike in customer visits on a sudden day can lead to a shortage of inventory and unavailability of dishes on the menu. Now QR code menus can easily be modified and edited as per the inventory available at the restaurant on the given day. Thereby, offering a pleasurable ordering experience for the customers.Inventory at restaurants is often subjected to wild fluctuations depending on customer visits on different days of the week. Updating physical menus on a frequent basis is almost impossible and hence we a sudden spike in customer visits on a sudden day can lead to a shortage of inventory and unavailability of dishes on the menu. Now QR code menus can easily be modified and edited as per the inventory available at the restaurant on the given day. Thereby, offering a pleasurable ordering experience for the customers.

Engagement

QR codes don’t just allow for more content, but for better content. The URL you encode in your QR code can have audio and video content. It can even have interactive content like surveys, review requests, social media accounts, and comment sections. Interactive content turns your QR code campaign into a conversation—and you can build a social media following quickly.

Low Cost

Printing & reprinting of menus leads to a substantial amount of costs for restaurants. On the contrary, restaurants can spend up to 50 cents per menu for high-quality QR cardstock with a finish. These cards can be long-lasting and can serve years of reprinting costs. In general, QR codes are inexpensive to create or maintain.

Carbon Neutral

As we all know very well, paper creation leads to deforestation & the cutting of thousands and thousands of trees around the world. In these times, when we are collectively facing one of the most severe pandemics the planet has ever faced, cutting down our carbon emissions should be the topmost priority.The adoption of QR code menus throughout the world can lead to paperless menus & reduced carbon footprint.

Benefits of QR Code Menu for Customers.

Easy Usage

QR code menus can be easily scanned by almost all smartphone cameras. Even if the camera app fails to scan the QR code menu, there are tons of QR Scanner apps available on the Google Play Store & iOS store. and QR code scanners allow us to scan from farther away and at numerous angles. Read our How to Scan a QR code menu to understand the complete process.

Fast

QR stands for the quick response. QR codes are supposed to speed up the scanning process of UPC barcodes. They successfully do this by encoding information in two directions instead of one. Check out how QR codes work. It’s fascinating stuff. By encoding information horizontally and vertically (which is why they’re a square), they’re able to deliver that information from two directions instead of one. That adds up to a code that scans and delivers information faster.

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